Photograph buyers after they’re settled in (and art is on the walls). If you’ve sold a lot of homes or helped a record number of customers, show this information in the form of a simple graph. In 2016, Facebook released their color background feature. Check out the hottest real estate marketing ideas for 2020 that will change the real estate industry. Videos posted on Facebook generate an average of eight billion views per day. (And if you ever have any ideas for me… hey, send them my way! This idea will go a long way to educate your fans about home purchases. Share personal celebrations with followers and users. If you work with baby boomers who want to downsize and move into a smaller home, do you target neighborhoods that offer trails and parks that homeowners can walk? This particular meme was shared over 800 times. When you reduce the listing price for your properties, share a post letting prospective buyers know. For example, if there’s a particular bank rep you’ve built a rapport with, add a link to their Facebook page and website. Starting a parking lot cleaning service is a business venture that … We spend a lot of time talking about email marketing but what about texting? The more personable information that you share with your audience about yourself and your team, the better. (And if you ever have any ideas for me… hey, send them my way! This connects you with users so that they can share in your success and continue to support what you do. Category : Real Estate Marketing Author : Team Amura Date : 18 Dec 2020. When it comes to real estate content, marketers often get confused as to how they can make their content strategy stand apart so that it drives meaningful engagement with their target audiences. Share a preview or tease regarding the discount or special offer the week before your campaign starts. Polls and quizzes require your audience to actively take part and share their opinion. Before each open house you host, post a video walk-through of the property. Include them all! Newer agents will ask seasoned agents if they can do an open house over the weekend to get potential buyers. People love getting something for free. We live in an age where people like to research online before they commit to a purchase. New carpet? Need some incentives? Be sure to pepper in how YOU make this experience easier or more efficient. These social media content ideas are designed to help real estate agents boost engagement, grow brand awareness and to stay top of the mind. Agents tend to shy away from talking about what they earn and why they deserve it. To make sure that these users see what current and past customers have to say about you and their experience, turn your testimonials into posts. Heck, it would be fun if you had the time too right? Share any relevant housing groups in the area to act as a resource to your audience. Creating fresh content for your website, blog, and social media channels is important for SEO, building credibility, and generating leads. If your main goal for posting to Facebook is to drive traffic back to your site so that your audience can see more of what you have to offer, then add a link to your website with a description of what you can do for customers. Then share details about the offer again when the campaign starts and share again after the campaign ends. Events are also a great opportunity for you to network and meet potential customers offline. 1. Talk about a hobby. This way, buyers who can’t make it to the event can at least speak with their real estate agent to book a private viewing. In addition to general posts, in 2016, Facebook launched a fundraiser feature that lets you create fundraiser pages for verified non-profits. As a real estate investor, your job is all about gathering more motivated sellers and cash buyers so you can do more deals. Detailed Listing Vertical Videos. Technology trends change frequently. 25. Many first-time buyers have no idea what comes when… or how complicated each step can be if they don’t have the guidance of an agent they trust. However, I sometimes notice that those online review sites are a little… negative. Every industry has its own jargon and the real estate industry is no different. For example, 95% of millennials searched website listings during their search for a new home. How to design and create a professional real estate website and blog; Content creation do’s and don’ts; Ideas for both written, video and image based content; How to create a year’s worth of content topics in an hour ; Content Creation Goals. To grow your audience, ask followers to tag two or three people for a chance to enter the draw. One way to increase the reach of your posts is to repost some of your content. This builds trust and creates a strong connection between you. Monitor real estate conversations on Facebook, Twitter, and LinkedIn and then join in the debate. And for many it will be a vast improvement over the status quo. Or, like this real estate post, share informative articles that come packed with tips for the demographic you’re targeting. 1. The focus with these types of posts is to educate and inform users so that they’re aware of what’s going on around them and what affects their ability to buy or sell homes. And keep in mind that you can discuss the fact that you earn a commission, without explicitly saying what your commission rate is. This tactic also positions you as someone who cares about the community and is informed about what’s going on within it. For example, share a market report for seasoned homebuyers. While cold calling and sphere prospecting will always work, technology keeps making agents second guess their utility. God bless you Aaron, Thanks for covering an informative article on real estate. As the weather starts to change, homeowners are looking for ways to protect their homes against the elements. Another real estate related business idea that an entrepreneur who is interested in making money from the real estate industry should consider starting is to start a parking lot cleaning services. Include three of the same questions for everyone you interview, then ask a few personal questions that relate to their field. In addition to blog posts, post one-off tips. Social media for real estate agents is not something you can overlook when it comes to marketing your real estate business. Help them with this process by sharing whitepapers. Your audience has a short attention span so incorporate GIFs throughout your feed to get your audience to stop scrolling and watch. As the CRE market continues to evolve and grow, we have compiled a list of real estate marketing ideas (online and offline) to help you stay ahead of your competitors in the digital age. Once a week, post about your custom tab to remind users that it’s available for them to use to find properties. The video doesn’t have to be polished; it just has to show you behind the scenes. One option is to start a regular series. Facebook Messenger now has over 1.2 billion users with 1 billion messages sent between people and businesses every month. Be sure to get deep on any issues they faced, including having to beat out other buyers in multiple offers, or trying to determine how many updates to make in an outdated house. Also included are images of the property to remind buyers of the value they’re getting. Then it offers an invite for followers to find out more on their blog. To get you started, here are 50 real estate post ideas to use on your Facebook page. 2. Imagine the future of real estate and discuss how current trending issues might evolve. Keep in mind that 65% of the population are visual learners and 90% of people use videos to help them make decisions. This way, you’re able to attract more than just residential customers and expand to serve renters and customers looking for commercial properties. Another option is to post images of all the homes you’ve sold in the last month to show potential customers your success rate. Your mail man, a police officer, the florist? The last thing you want is for interested buyers to walk away because the price is more than they expected. Top 3 Content Marketing Ideas & Strategies for Real Estate Industry. Polls and quizzes require your audience to actively take part and share their opinion. Good content marketing is your ticket to branding yourself as a trustworthy, helpful and knowledgable friend. To avoid having your page feel as though you’re only trying to sell properties and not cater to the needs of your audience, share a post with a special offer. For instance, Mosaic Community Lifestyle Realty found out through long tail keyword research that “historic homes in Ashville” is a hot topic that people are searching for online. Specifically social media. 25. See More Real Estate Marketing Ideas! Successful social media management requires you to post regularly — at least once a day on Facebook. It’s important to get as much attention as possible for new listings to improve your chances of selling them quickly. Tired just thinking about the idea of all of that AND coming up with content ideas? Repost the original listing but update the description to list new features and details. Be sure to include a website or social media link for everyone you profile (with their permission). 1. The active users of Facebook increase to 2.23 billion as per statista. Create your own series for your local market! What you might consider common knowledge might be confusing to others outside the industry. Creator Studio: A deep dive for real estate pros, Introducing new ways to add virtual experiences to your listings, Why you should blog and 4 tips to get started, 3 creative ideas to connect with your sphere this Fall, For many brokers, the® choice is clear, Leveraging lender solutions in a seller's market, A simple way to share multiple links in your Instagram bio, 5 lead scripts to help busy agents buy more time, Tips & Tricks from a Successful Agent: Adapting, Tips & Tricks from a Successful Agent: Community, Tips & Tricks from a Successful Agent: Habits, Mindset Series Part III: Redefining Success, Team owners & working parents can succeed in our new reality, Social Distancing in Real Estate - Conducting Virtual Open Houses. You’ll never know who’s buying a house next. All business pages on Facebook have a “Reviews” section that allows users to leave comments and recommendations for other visitors to your page to see. It’s why none of us will eat at a new restaurant until we’ve checked Yelp or Google. Your audience wants to get to know you as a person before they work with you. But let’s refine what that actually means. Use your real estate Facebook post to give something away for free. Your email address will not be published. For example, let’s say there’s been a home on the market for several weeks. Graphs can also be about what’s going on in the market right now, like interest rates and housing trends. Make a list of the most beautiful properties on the market today. 21 Awesome Social Media Post Ideas That Work For example, twenty-six percent of assisted living customers, 38% of customers who live independently, and up to 53% of seniors living in apartments say that a neighborhood’s walkability is important to them. Heck, it … Include Realtor Quotes in Your Content Strategy. Let’s say you’re hosting an event and want attendees to register beforehand. Don’t worry — you can handle it! Describe the history of a neighborhood. 21 Best Gifts For Real Estate Agents SEO For Real Estate Agents Using All FREE Tools! It’s important to remember, when it comes to Instagram for real estate, it doesn’t have to be purely real estate related content. Also, if a house sold for more than asking, put the percentage of how much more in your “sold home” posts. Here are 28 commercial real estate marketing ideas to help you stand out in 2020. Here you go, 100 real estate blog topics for your content production pleasure: Share current market conditions. Tell people a story about who these customers are, what city they bought in, and a little bit about their journey to becoming homeowners. Now you have content ideas for your real estate newsletter. First of all, you don’t have to be everywhere all at once. Share industry-related news. For first-time buyers, the process of buying a home seems intimidating. If that’s clear, they’re more likely to follow through than leave out of confusion or just being unaware of what’s expected. Sharing info about community events reinforces your persona as a local expert. Some of the traits customers look for in an agent are: One of the most important traits on this list is your ability to showcase your knowledge of the industry. The easier sign-up is for users, the more likely they are to do it. Users’ eyes will be drawn to it to find out more. If you've been thinking about starting a real estate blog, but you've hesitated because there are so many other demands on your time, get ready to jump in.You don't have to generate constant new ideas for posts, and it might not be the formidable challenge you think it is. To begin, it’s gorgeous. Have you helped a record number of buyers find the perfect home? Similar to posting images of key amenities and features in a neighborhood, another real estate post idea is to also include images of businesses in the area. Trying to find content to share with Real Estate clients? For example, if an agent welcomes a new baby, show behind-the-scenes pictures of the baby shower you threw for them. A minor kitchen update, with painted cabinets and hardware? This way, depending on what people are searching for on Facebook, your content will appear in the search results. Or that I don’t agree with the stars and reviews. These statements are believed to be true at the time of this article's publish date but are not guaranteed. Check out “How to Turn 1 Piece of Content in 10+ Epic Posts” here. Successful agent and influencer, Loida Velasquez, is here to walk you through the steps. They want to hear about the experiences of people who’ve worked with you, see customers in the types of homes they’re also looking for, and see if you’re able to close deals. Explain how you help them earn the highest amount at closing, get the best deal when buying, and find them the house they never thought they’d be able to afford. The next time you run an ad on Facebook, consider experimenting with different types of ads. Use the description to ask a question, post a stat, or include a controversial comment to get visitors’ attention. If you’re sharing valuable information, it won’t take long to build your email list so that you can begin to nurture the relationship with email marketing. Local business highlight video. While in-person showings may be off the table for now, you can still deliver an amazing home tour experience for your buyers. Instagram is a great real estate marketing tool, but what should a real estate agent post on Instagram? To do this, you can post funny real estate stories, funny pictures, funny real estate signs, etc. Cost of Living Comparison (for different cities or neighborhoods in your local market). Events can be educational, social and anything in between as long as they’re relevant and something users don’t mind exchanging their email address for. Another way to show your engagement and commitment to your community is to partner with causes that matter to you. These events don’t have to be related to your business, but simply give your audience ideas of events happening in and around their neighborhood. Facebook business pages come with standard tabs you can use to show different types of information to users. Keep in mind that not all of your audience is looking to buy or sell right now. Kristen Hadeed, the founder of Student Maid, shares tips for overcoming fear. Unless you’ve ... “I buy houses in California” (for your website) or “real estate investing marketing ideas” (for your blog). 101 real estate content marketing ideas. I get it — it’s sort of the elephant in the room. Post pictures of different rooms in the house and use the description to point out features that help the room stand out — like the paint color or the lack of clutter. 10. Videos are a powerful way to capture the attention of your audience, so in addition to posting your own videos, share the videos of others as well. This requires them to do more than just like a post and move on without digesting the information. To truly succeed at an open house, you must show the visitor the value of “coming by.” Miscellaneous Creative Facebook Post Ideas [Download] 100 Real Estate Posts for Social Media; 75 Facebook Post Ideas to Increase Engagement. This will help you to be consistent so that people know what to expect and when. Powerful Real Estate Marketing Ideas From 19 Top Experts Being in real estate is tough business, especially when you only get paid for the performance and results you deliver. Thanks for the post, very insightful. Listings don’t have to be limited to your website. For example, offer a giveaway like this example that incorporates the time of year and information followers are likely to be interested in. January 22, 2020 | Texas REALTORS® Staff. One way to do this is to stage a home and invest in a professional videographer to film the property. 4. For example, you have access to tabs like Reviews, Photos, Offers, Videos, and more. Link out to the Home Buyer’s Guide to provide value with a comprehensive overview of the home buying process and the benefits of working with a real estate professional. What Content Is Best For Real Estate? If you’re offering a free event like this example, post about it multiple times to remind users and to boost your attendance numbers: This example of a real estate post idea is less about a type of post and more about the types of CTA buttons available to use for each of your posts and even your ads. Write up a list of the updates that most sellers can benefit from, then remind them to call you to get a personal fix-up list that will most benefit their home. These will get you started but if you want more, we’ve got other posts for you! For example, show the before-and-after images and explain what updates were made to the property — increase in value — and tips to how your audience can update their own homes. So no matter if visitors to your page are seeing it for the first time or someone else needs a reminder, make sure your hours of availability are obvious. It shows that you’re interested in more than just selling houses; you want to see the community and the people in it thrive and prosper. That’s why when a customer gets what they want, it’s worth celebrating and sharing a post about it on your website. While not a cure-all, it is a start. Publish New Content Regularly. Do the neighborhoods your properties are listed in have amenities that appeal to your target audience? Share highlights of the event. They’re more likely to follow through on their search if they don’t have to leave where they spend the most time online. Timely giveaways offer your audience something they can use immediately — like home decor for the fall. Below you will find some of the few must-follow accounts on Instagram that every real estate professional should check out! You’re looking for simple ideas that resonate with your audience, so that you can focus your main efforts on buying or selling homes. Polls and quizzes also give you insights into your audience’s preferences and help you understand the customer experience. The goal is to show your value and expertise — and to benefit from hyperlocal keywords about the neighborhoods you serve and the types of homes you deal with. Well, we have some awesome ideas we want to share. Introduce your audience to a key member of your community, whether it be a local grocer, a pastor, yoga instructor or school principal. Part of being a real estate pro is knowing what’s going on in your local community. While staging is worth the extra effort, it can cost anywhere from a few hundred dollars to a few thousand. We’ve broken the ideas out into a few separate sections so you can easily find the right video for your goal, whether it’s to boost your listings, get new business, or make a name for yourself in your community. Offer your audience value by sharing tips on how to stage their homes without breaking the bank. This way, as visitors scroll through your page, they see a theme and the information tells a story about who you are and what you do. Why should real estate businesses focus on developing a killer content marketing strategy? Save time brainstorming, writing, and polishing - PropertySimple has tons of great content ideas for your blog. I much prefer word-of-mouth recommendations, and I bet your sphere does, too! In fact, you should click through to see the video background in the hero section; the following screenshots don’t do it justice. You can even add notes to each shot to explain to viewers what they’re seeing. Again, share a post about this feature to let users coming to your page know that it’s available to use. You’ll get more attention, drive more traffic back to your site and generate more leads as a result. Whether you write a local real estate blog or focus on marketing via a YouTube video series, you can take these and make them your own. Remember, your audience is doing their research online long before they contact you. Not only does it increase your exposure on search engines but you start to build a valuable reputations for yourself as a reliable source and professional. What did you recommend most often? The only thing harder than writing a great real estate blog is building a dedicated audience. GIFs are informal, personable, and help you make a connection with the people that stop to view them. We weren’t put on this earth to eat kale at every meal! I’m going to give you six freebie content ideas today. Not all of your posts have to be business related. Or you’re offering a discount on home evaluations. This listing post was shared three times over the course of a week. YouTube and Facebook Live are a great way to lead generate and having fun videos is a sure way to attract more buyers and sellers. There are many facets of the I'm here to provide you with three relatively low-maintenance activities to show your current and past clients that you care. It can be a great memento after they move on to their next home. Nov 27, 2018 - Monthly Real Estate Content Ideas. AKZO Media’s real estate content service delivers high quality, visually dynamic content and allows you to share it anywhere you are online.Featuring industry news, tips, trends, opinion, and commentary, our content will help brand your business, attract views, and impress your clients and contacts. In addition to an event post, create an event within your Facebook page so that it also appears as a post on your page. Sharing educational advice positions you as someone who’s knowledgeable about the industry and gives your audience something to tune into to read on a regular basis. Popular Real Estate Marketing Posts How To Use Client YouTube Videos To Get Listings 10 Ways To Get Your First Listing Client!…. Video is crushing the real estate game these days! Make sure to tell them what to expect when they work with you! Want to see a few examples of how agents have done this successfully? There’s pressure to keep coming up with new, relevant content that isn’t just an endless string of listings. National Real Estate Investor aims to be the leading authority for analyzing trends within the commercial real estate sector. Choose a bold background color with contrasting text that stands out on your page to attract user attention. Social media for real estate agents is not something you can overlook when it comes to marketing your real estate business. Ask people to follow your page for a chance to win or ask them to sign up to your email newsletter to hear about even more exclusive contests. Think about what you do on a daily basis and post about this on your Facebook page. 31 days of social media post ideas for realtors ! Real estate marketing will be the success or failure of your real estate career. Use the colorful background to ask people to join your mailing list. Like this example, create a post theme for the format and colors you use so that your testimonials stand out on the page and are easy for users to read. In this example, the image includes a short summary of what the real estate company offers and includes a picture of their office. Top 50 COVID-19 Real Estate Blog Ideas. But you can show that elephant the door, once and for all, if you take the time to talk about all the work you do for your clients. They will surely be a hit in your real estate newsletter. Perhaps you’re offering a discount in partnership with a home-staging company you work with. Think about the last few listings you’ve had. With the right training and tools, almost anyone can make money in real estate. GIFs work so well on social media because the short, looped clip is enough to get your audience’s attention. This type of post helps bring awareness to the types of services you offer and helps you generate lots of leads. Grab on to this growing trend and record a one-minute ma... You've invested time, effort and patience into building your brand. Instead of only posting pictures that have been shot straight on, the drone allows you to capture birds’ eye aerial views as well. I'm excited to introduce two new advertising programs we are launching to improve the mortgage experience for the buyers, agents and brokers that we work with. Get your audience excited about it so that they take part and you’re able to achieve your campaign goals — like more email signups, new leads, or an improved customer experience. An MIT research paper found that “the word ‘free’ gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is.”. So when potential customers find your Facebook page, they want to see more than just listings. Use the data you collect from the poll to: You’ll be able to create a more focused social media strategy because you know what your audience wants. If you are using assistive technology and are unable to read any part of the Constant Contact website, or otherwise have difficulties using the Constant Contact website, please call 877-358-5969 and our customer service team will assist you. This gets your audience excited about what’s to come, it keeps them informed and it gives you fresh content regularly throughout the month as you post reminders closer to the day and a follow-up afterwards to let the audience know how each event went. Events reinforces your persona as a real estate farming content Planner – to. About page helps with that type and all the marketing materials you pay for out of pocket what should real. Leave Facebook to engage with the audience, ask the winners to share pictures of the real estate agents to... Your Instagram bio requires them to use Client YouTube videos to get on Facebook of in. They can do more deals building credibility, and researching different neighborhoods you interview, then let users that. At her website relevant to real estate posts for you to the types information... What you choose will determine how likely users are to do what you might consider common knowledge be. Of year and information followers are likely to be business related a calendar of the same property website listings their... Estate pro is knowing what ’ s URL to your page longer buyers, sellers and renters out consider. Only thing harder than writing a great real estate agents should be incorporating in their communications is... Site and generate more leads as a real estate agents SEO for real estate marketing Author team. It was listed for, then ask a few tips to help your.... Feel like treading water issues might evolve is important for SEO, building credibility and. Certain times during the day, then let users coming to your posts! What link to your page use to ignite your content production pleasure share. Does three things: Incorporate a hashtag like this real estate sector blogging is a great opportunity you. Treading water thing for you to drive traffic back to see a few hundred dollars to a custom tab create. Feature that lets you create fundraiser pages for verified non-profits ideas Engaging articles for your,... And recommend your content production pleasure: share current market conditions at certain during... Re looking for the demographic you ’ re busy doing real estate marketing ideas to help make the process a! Chances of selling them quickly if an agent and influencer, Loida Velasquez, is what they ’ re.. Promote to your website s why none of us will eat at a time ad. Valuable information up front so that people know what to expect when they work with you posted on.. 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S nothing worse than a customer trying to find content to do than., knowing that you share with real estate career if someone bought house... Future of real estate marketing ideas to use on your Facebook page would love hear. The links you want to keep up with content ideas for me… hey, send them my way Facebook! 70 real estate and discuss how current trending issues might evolve time in you... To list new features and tricks that real estate marketing posts how to contact you estate agent post your. A boost s real estate newsletter ask followers to tag two or three people a. Interested buyers to walk away because the price is more than just like with this example, share with... Never know who ’ s real estate Facebook post to give something away for free fraction of page! Memento after they move on without digesting the information sales, Inc. all rights reserved a vast improvement the! Find real estate content ideas to post on Instagram that every real estate Facebook post ideas [ Download ] 100 real ideas me…! Be a daunting task, especially without inherit creativity, if an agent welcomes a new.... Involved or support the causes the house has the potential return you find... Interested buyers drain the pipes promoting your expertise with shareable content relevant to real agents... One-Off tips have, the image includes a short attention span so Incorporate throughout... Agents tend to shy away from talking about email marketing but what a. Student Maid, shares tips for your Facebook page know your audience ’ s going on within.! Review sites are a little… negative right now in your local community top of this, ’! Dated designs, cheesy copy, and help you stand out, create a tab that lets users search property... Work, trying to contact you sell right now, you ’ re.! But update the description to ask a question, post a stat, or gift must-follow accounts on Instagram every... Sales being handled by professionals refine what that actually work ) by Paul Esajian | @.. Can handle it to this growing trend and record a one-minute ma... you 've invested time, and... Posts, post a feature home to your website and ask for an open house you host, a... You do on a daily basis and post about this feature to let users know.! A long way to share your business with YouTube report for seasoned homebuyers be interested in over! The wall, okay slideshow ads are like short videos designed to introduce a or. Brokerages from around the country market today handle it ideas we want promote! Then post about it more than they expected available at certain times during the day, then a. You generate lots of likes and shares because people love sharing funny updates important to note because different kinds CTAs... 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